Blue Ocean Strategy

Blue Ocean Strategy, Expanded Edition – How to Create Uncontested Market Space and Make the Competition Irrelevant

Are you tired of competing in a “red ocean” market full of rivals and bloodshed? “SSJ Skills” brings you this international bestseller, Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne. This revolutionary e-book provides a systematic approach to creating new market spaces where competition is irrelevant.

This book challenges the traditional view of strategy and shows you how to move from a competitive “red ocean” to a new, uncontested “blue ocean.” It’s a must-read for any business leader, entrepreneur, or strategist looking to create and capture new demand.

In this e-book, you will learn how to:

• Create new markets by reconstructing market boundaries.
• Focus on the big picture, not just the numbers, to formulate your strategy.
• Reach beyond existing demand to find new customers.
• Get the strategic sequence right to ensure your strategy is viable.
• Overcome organizational hurdles and align value, profit, and people.

With over 3.5 million copies sold worldwide, this book offers a proven framework for success in the modern business world.